Patrick Ta and Kosas Installations at the SEPHORiA House of Beauty Event
On September 5th , SEPHORA presented its SEPHORiA House of Beauty event which brought some of the biggest beauty icons and products together under one roof at The Shrine Auditorium and Expo Hall located in Los Angeles. This event allowed ticket holders to score limited-edition products, receive free beauty services, meet today’s beauty influencers and take home some awesome swag.
I was asked to work on the installations for brands Patrick Ta and Kosas, which were both really fun to envision and create. I knew directionally they would both have to be very different from one another to make each one of my clients stand out.
Working with an amazing team, lead by Aliana of Aliana Events, the look we produced for Patrick Ta’s section of the event was soft, chic and monochromatic. We played off his brand and incorporated dramatic large fans, which were accented with beautiful lush pink hued florals.
Patrick Ta images by Sam Grant
For the Kosas, their team wanted something wild and tropical so I opted for lush greens and tropical blooms, juxtaposed with modern wire grid cages and colorful graffiti.
Both booths were showstoppers and we loved working with these amazing, creative beauty brands.
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