Eddie Zaratsian Masterclass

The Business of
Luxury Floral & Event Design

Elevate Your Brand

Get An Exclusive Step-By-Step Process For How Eddie Zaratsian Built A Luxury Design Business

REAL BUSINESS TEMPLATES

Get Eddie's personal swipe file of business plan and marketing templates.

EDDIE’S CREATIVE PROCESS

See how Eddie envisions and creates next-level concepts to wow clients.

FUNDAMENTALS OF DESIGN

Learn the techniques, tools, and design elements to create brilliant designs.

Don’t keep getting stuck with the WRONG CLIENTS

Anyone can teach you great design.

You need more than great design to attract high-end clients.

Eddie will show you how to connect to the right people - with the right marketing messaging - to help you build your own floral and event design company.

Section Styles full-width-padding-right border-bottom

Step 1

Start with a winning plan for business success.

Step 2

Find and attract the luxury clients you're looking for.

Step 3

Scale your business and brand with the right marketing, press, and referrals.

  • Maribel & Maurice

    “Perfection in every way; He listened to my vision and saw my mood board, that I trusted in Eddie and his team. What I truly appreciated the most was the communication and details were amazing, from calls, emails, texts, and meetings. Exceptional service!”

  • Leena & Emin

    “I’d seen Eddie’s work online and always loved it - I knew no matter what he did it would look beautiful. Trusting Eddie and giving him the reins was the best decision I could have possibly made.”

This isn’t just another design course…

Are you going to learn the essential elements of floral and event design?

✔️ YES.

Are you going to get next-level inspiration that will wow your clients?

✔️ YES.

Is Eddie going to get real with you, pull back the curtain, and share with you the biggest mistakes floral and event designers make that cause their business' to fail?

✔️ YES.

But Eddie is going to teach you so much more.

He's going to teach you how to develop, run, and scale your business so you attract the high-end clients you deserve.

What’s Inside?

Learn at your own pace with modules packed with training, swipe files, downloads, and videos.

  • MODULE 1: Starting Your Business

    • What Kind of Business Do You Want?

    • Florists vs Event Designers

    • Finding Your Home Base

    • Creating a Business Plan

    • Formalities of Establishing a Business

    • Available Tools and Resources

  • MODULE 2: Marketing Your Business

    • Developing Your Marketing Goals

    • Social Media Marketing Tools

    • Staying Relevant on Social Media

    • Building and Designing Your Website

    • Other Forms of Marketing

    • Building Relationships Within the Industry

    • Building Your Brand

  • MODULE 3: Building Your Team

    • When Should You Build a Team

    • Job Descriptions

    • Employee Handbook

    • Resources Available to Assist with Finding Staff

    • Non-Disclosure Agreement

    • My Team at EZLD

  • MODULE 4: Working With Clients - Inquiries, Contracts & Consultations

    • Determining Whether or Not to Accept an Event

    • Minimums

    • Replying to Customer Inquiries

    • Potential Client Meetings, Proposals and Engagement

    • Contracts

    • Design Consultations

    • Preparing for Design Consultations

    • During the Design Consultation

    • Sample / Mockup Consultation

    • Invest in Client Relationships

  • MODULE 5: Pricing - Determining Your Costs & Setting Prices

    • Pricing

    • Daily Orders / Arrangements

    • Speaking / Teaching

    • Design

    • Events

  • MODULE 6: Operations - Weekly Work, Event Production & Warehouse

    • Weekly Outlook

    • Warehouse Operations

    • Event Production

  • MODULE 7: Design Concepts - Color Theory, Design Principles and Elements

    • Color Theory

    • Color Wheel

    • Pairing of Colors

    • Design Principles

    • Proportion and Scale

    • Balance

    • Unity and Harmony

    • Rhythm

    • Emphasis

    • Elements of Design

  • MODULE 8: Design Techniques & Mechanics

    The floral design techniques and mechanics I use in all my designs, including:

    • Banding

    • Focal area

    • Framing

    • Grouping

    • Sequencing

    • Shadowing

    • Zoning

    • and more…

  • MODULES 9 & 10: Essential Tools & Supplies; and Quick Tips & Tricks

    • Essential Design Supplies and Tools to Always Have On Hand

    • My Favorite Tips, Tricks and Lessons Learned

ARTIST, DESIGNER, EDUCATOR

Meet Eddie Zaratsian

Eddie Zaratsian is the visionary behind Eddie Zaratsian Lifestyle and Design, a full-service event design and production studio based in Los Angeles, California.

With over 30 years of experience, Eddie’s creativity and passion is evident in every aspect of his work, and his ability to imagine and actualize events is unparalleled.

Named as one of the top five international florists by the London Financial Times, Zaratsian has built a reputation as a visionary artist, and his work has been celebrated and featured by Martha Stewart, Harper's Bazaar, Grace Ormonde, E! News and Glamour, among others.

Now, through guest lectures and classes globally, as well as private workshops in his spectacular LA Design Studio, Eddie generously shares his extensive business, design and floral expertise.

Not quite ready to buy?

Don't leave empty handed - download Eddie's free guide on his top tools & materials for florists and DIY-ers!

FAQs

  • Yes, once you pay for the course you will have lifetime access to download the material and have access to the content and any updates in the future.

  • This is an online course taught by Eddie, that you can follow at your own pace. For hands-on support from Eddie please explore our mentoring sessions and in-person workshops.

  • No, this course is specifically related to starting and running a design business.

  • This course is for you if you want to start your own design business and are looking for an understanding of design in order to elevate your business to target more luxury clientele.

  • Due to the digital format of this course, we cannot offer refunds. If you have questions, please contact our team at support@eddiezaratsian.com.

  • The amount of time you put into expanding your brand, building a strong portfolio and showcasing your work is up to you. The goal of this course is to give you first-hand knowledge, insight, and experience as to how Eddie has built his luxury brand.